GRA 2195C - Advertising Design

Credits: 3

Prerequisites: DIG 1115C and GRA 1206C
An overview of design for advertising including historical perspectives, business of ad design, and the design processes used to create such things as magazine ads, package design, editorial pages and various other commercial media. Students investigate marketing design and branding strategies through process oriented experiments and client interaction. An exit grade of “C” or higher is required.

Terms Offered: Fall, Spring, Summer

Classification: A.A. Transferable

Contact Hours: 3