MAR 2321 - Advertising

Credits: 3

This course presents a comprehensive overview, from a managerial viewpoint, of the field of advertising and shows the relationship of advertising to history, economics, marketing, social institutions, and consumer behavior. Included in the study are sales promotions, media organization, market functioning, brand promotion, analysis of consumer behavior, budgeting, legislation, and regulations. The course culminates with the student planning an advertising campaign.

Terms Offered: Fall, Spring, Summer

Contact Hours: 3
Hours: 3