MAR 2723 - Social Media Implementation

Credits: 3

This course emphasizes the development and implementation of a marketing strategy with an emphasis on social media applications. Content will be developed for specific social media platforms. Topics covered will include development of an e-marketing plan, market segmentation and targeting strategies, customer relationship management techniques and the differentiation of owned and paid media.

Terms Offered: Fall, Spring, Summer

Classification: A.A. Transferable

Contact Hours: 3
Hours: 3