MAR 2141 - International Marketing

Credits: 3

This course focuses on marketing principles specific to international business settings. An emphasis is placed on the role of the marketing manager in the development of international marketing strategies for a variety of markets in diverse cultural and economic situations. The decision-making process in the areas of foreign market analysis, identifying target markets, product planning, product promotion, and channels of distribution is explored and analyzed.

Terms Offered: Fall, Spring, Summer

Contact Hours: 3
Hours: 3